GABRIELLE MIDDAUGH PASCOE
Los Angeles, CA (323) 467-8887 gabrielle@littlebird.com


EXPERIENCE:

4/10 – 3/11 GOLINHARRIS, Los Angeles, CA
Director of Digital
Developed, presented and executed digital and social media strategy to consumer-oriented clientele, including Princess Cruises and sister line Cunard, Matrixx Initiatives, Inc. (makers of cold remedy Zicam), Brandman University, Mattel and King's Hawaiian. Was responsible for all aspects of account management from ideation to budgeting. (Exact responsibilities varied by client.) Provided thought leadership and staff training through posts to the corporate blog and internal sessions. Wrote a wide range of consumer-facing copy, including corporate blogs and product packaging. Writing samples available upon request.

8/05 – 6/09 DR. PHIL AND THE DOCTORS, Hollywood, CA
Director of New Media
Oversaw all aspects of DrPhil.com, winner of two consecutive Gracie Awards. Also managed DrPhilFoundation.org, RobinMcGraw.com and TheDoctorsTV.com. Brought Dr. Phil into the age of social networking on sites such as Facebook and Twitter. Produced interactive segments for television using Internet technologies like Web cams and audience feedback from the online community. Managed on-site staff of writers and technical professionals as well as off-site staff of message board moderators. Managed relationships with outside vendors, primarily Web developers. Editorial duties included editing online/textual version of each show produced for TV and newsletter distributed to 800,000 active members. Made editorial decisions regarding DrPhil.com home page based on current initiatives to be promoted, priority of guest solicitations, and news events.

12/02 – 8/05 THE WALT DISNEY COMPANY, Burbank, CA
Manager, Web Site Marketing, Buena Vista International Television
Responsible for all aspects of Internet marketing for international television distributor. Ran business-to-business Web site catering to international clientele. Oversaw relationship with external Web developers and all aspects of Web site production. Managed video servicing and Web production staff members.

1/02 – 12/02 KNBC-TV News, Burbank, CA
FeedRoom Producer/Editor
Oversaw the publication of daily news video content on the Internet for NBC affiliate stations. Determined story rundown and wrote corresponding copy. Edited and posted video using FeedRoom’s proprietary system. Please see http://nbc4la.feedroom.com
Freelance News Writer
Wrote scripts for Channel 4 News broadcast.
Freelance Elections Producer
Produced television segments related to the California primary elections. Tracked politicians and issues for election coverage. Shot stories with reporters and crews in the field. Worked with customized software to create on-air graphics, wrote scripts and produced segments for election night coverage.

11/00 - 6/01 ATOM SHOCKWAVE, San Francisco, CA
Senior Producer
Production lead for Shockwave's puzzle games. Manage all aspects of production including contracting developers, artists, and engineers. Manage internal staff on the creation and execution of game ideas. Innovate to bring content traditionally reserved for the Internet to other media including hand-held devices. Work closely with sales and marketing staff to create content that will produce revenue.

8/99 - 10/00 THE WALT DISNEY COMPANY, Burbank, CA
Producer, Zoog Disney, Disney Channel
Managed the team that built content for Zoog Disney. Produced Internet content involving popular musical acts, interaction with Disney Channel on-air segments, and integration of the network's core series and original movies. Contracted Web developers (Flash developers in particular) to build entertainment content, community content and games for the Web. Zoog is a convergence project which endeavors to close the loop between television and the Internet, targeting "Tweens" - kids from 9-14.

10/94 - 6/98 NATIONAL BROADCASTING COMPANY

    6/96 - 6/98 MSNBC, Secaucus, NJ
Interactive Producer, Day-Side Cable
Created and developed interactive elements for day-side cable programming. Integrated the Internet into cable shows in a variety of ways including conducting Internet viewer surveys, producing direct feeds of the Internet to air, and producing viewer e-mail segments.

    2/96 - 6/96 NBC NEWS/NBC ONLINE VENTURES, New York, NY
Associate Producer, Interactive Media
Contributed interactive elements to the daily news Web page. Produced Weekend on the World Wide Web, a weekly package of news stories and interactive features.

    8/95 - 2/96 THE AMERICA'S TALKING NETWORK/NBC ONLINE VENTURES, Fort Lee, NJ
Associate Producer, Interactive Media
Developed and implemented interactive programming for news and talk format cable network. Researched, wrote and edited original content for A-T's site on the Microsoft Network and the Internet. Worked with producers to integrate the interactive element into broadcast programming.

    10/94 - 7/95 NBC NEWS CHANNEL, NBC ON-AIR PROMOTIONS, NBC WEEKEND NIGHTLY NEWS, New York, NY
Production Assistant/Associate Producer
Prepared scripts from NBC Nightly News broadcast for refeed to NBC affiliates nationwide. Wrote news advisories and prepared story logs and slates for refeed. Researched and retrieved archive footage appropriate for Today show promotional spots. Assisted in the production of ten and fifteen second spots for the Today show. Ran scripts and aided producers in the research and production of the Weekend Nightly News.

2/93 - 9/94 EDELMAN PUBLIC RELATIONS WORLDWIDE, New York, NY
Assistant Account Executive, Public Affairs Dept.
Assisted in the development of PR programs for international clientele such as the Mexican and Israeli governments. Wrote and disseminated Mexican stock market report for major dailies and business publications on a weekly basis.

6/92 - 10/92 KNBC-TV NEWS, Burbank, CA
Production Intern
Researched potential news stories, contacted story sources, conducted pre-interviews, kept accurate notes on conversations and determined subjects' willingness to go on camera. Accompanied and aided reporters in the field. Worked closely with station editors and producers.

10/88 - 3/89 KUCR RADIO, Riverside, CA
News Anchorperson

SKILLS: Proficient in both Windows (Version 7 and Vista) and Mac; Microsoft Excel, PowerPoint, Project, Vizio and Word; Adobe Dreamweaver, Flash, Photoshop and Premiere; HTML; JavaScript. Television: BASYS/NetStation news room computer system; offline and some non-linear editing. Conversational ability in French.

EDUCATION:
    1999
COLUMBIA UNIVERSITY, New York
Master of Science, Journalism
    1992 UNIVERSITY OF CALIFORNIA, Los Angeles
Bachelor of Arts, English
University of Kent at Canterbury, England
Education Abroad Program